The Marketing Process

We are often asked how Business to Business (B2B) and Business to Consumer (B2C) marketing differ. The key difference is in the delivery.

The principles are similar, it is about customer insight:

• Who are they, what is their profile?
• What do they want to know?
• Where they want to hear about it?
• How does your product or service help them?

It’s not about what you want to tell your customers.

Below is an example of how Eyes Wide Open approach marketing strategy reviews.

No company is the same, no product is the same and no two groups of customers are the same.  Your marketing strategy must be developed for your business and not a ‘template’ that has been tried elsewhere.

To find out more about our approach to marketing, contact us.