Eyes Wide Open - Strategic Marketing Consultants - Bucks, Berks, Oxon

Saracens RFU

As one of the leading premiership clubs in the country, Saracens, along with the rest of the rugby union clubs in the country have faced an up hill struggle to increase ticket sales since turning professional in 1995.

Having relocated to Watford, sharing the Watford FC stadium, Saracens have a capacity of 20,000 and have in the past achieved gates of 17,000 for specific games. However, in building for the future, the club is working to develop their commercial activity and build a loyal fan base that will deliver an average gate of 12,000, up from 8,000 in previous seasons.

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