Outsourcing Marketing – How Can It Help

With costs of employment increasing as of the 1st April with increased employers NI and an increase in minimum wage, not to mention the costs associated with employment increasing, the pressures on businesses to cut costs is growing. 

History tells us that in times such as these the first budgets to go are training and marketing, arguably, the most important budgets. As a business you need your staff to be working as productively as possible, this means keeping them trained and motivated. You also need to ensure you have a steady stream of leads and new business, this requires marketing. Without marketing and a sales follow up, your business will struggle. 

Outsourcing some functions in a business has been common practice for a long time, but in recent years, outsourcing your marketing activity has become increasingly common, but how can it help. 

How Outsourcing Your Marketing Can Help Reduce Costs and Overheads 

By shifting marketing functions to external specialists, businesses can significantly lower employment costs and overhead expenses without compromising quality or results. 

The Cost of an In-House Marketing Team 

Hiring and maintaining an in-house marketing team involves numerous expenses, including: 

• Salaries and Benefits: Competitive salaries, health insurance, retirement plans, and paid leave significantly add to employment costs. 

• Recruitment and Training: The hiring process requires time and resources, and new employees need training to align with company goals. 

• Office Space and Equipment or WFH costs: Desks, computers, software licenses, and office supplies add to overhead costs. 

• Marketing Tools and Technology: Marketing departments require analytics software, CRM platforms, social media management tools, and other resources. 

When combined, these expenses create a substantial financial burden for businesses, particularly SME’s. 

How Outsourcing Marketing Reduces Costs 

1. Eliminates Full-Time Salary Expenses 

One of the primary benefits of outsourcing marketing is the ability to avoid the high costs associated with full or part time employees. Businesses only pay for the services they need, which can be structured as project-based, hourly, or retainer contracts. This flexibility prevents unnecessary expenditures during low-demand periods. 

2. Reduces Recruitment and Training Costs 

Marketing agencies and freelancers are already skilled and experienced professionals. By outsourcing, businesses can skip the time-consuming and costly process of recruiting and training new staff. 

3. Minimise Office Space and Equipment Expenses 

An in-house marketing team requires office space, furniture, and equipment, all of which contribute to overhead costs. Outsourcing eliminates the need for additional office infrastructure, reducing rental and utility expenses. 

4. Access to Advanced Marketing Tools Without Additional Costs 

Marketing firms invest in cutting-edge tools and technologies, which can be costly for individual businesses. By outsourcing, companies can access these tools without bearing the full expense of purchasing and maintaining them. 

5. Scalability and Budget Control 

Outsourcing allows a business to scale marketing efforts based on their budget and goals. Companies can increase or decrease marketing spend as needed without the constraints of fixed employment costs. 

Whilst there are considerable financial benefits to outsourcing your marketing, there are also a number of additional  strategic advantages: 

• Expertise and Innovation: Marketing agencies bring fresh perspectives, expertise, and the latest industry trends, helping businesses stay competitive. 

• Time Savings: Business owners and managers can focus on core operations instead of overseeing an internal marketing team. 

• Enhanced Flexibility: External marketing teams can quickly adapt to changing business needs and market conditions. 

With the latest changes in tax and employment costs, many businesses will be worrying about how they can continue to grow and enhance their marketing. Don’t let that business be your business.  

Outsourcing marketing is an effective strategy for reducing employment costs and overhead expenses while still achieving high-quality marketing outcomes. By reducing your employment costs and increasing the expertise in your marketing team, your business can allocate resources more efficiently and focus on growth, without compromising the effectiveness of your marketing and business development.  

To find out how we can help improve the effectiveness of your marketing whilst reducing your costs get in touch.