GenAI Tools and Platforms Supporting Modern Marketing
As GenAI continues to evolve, its impact on the marketing world will only grow, leading to more dynamic, efficient, and personalised marketing strategies. For businesses looking to stay competitive in an increasingly digital world, embracing GenAI is not just an option—it’s a necessity.
Here are some examples of Generative AI platforms that are currently making waves across various industries, including marketing:
1. OpenAI (ChatGPT, DALL-E, and Codex)
ChatGPT: One of the most popular language models, ChatGPT can generate text-based content for blogs, articles, emails, social media posts, and more. It can also engage in conversations, answer questions, and provide personalised recommendations.
DALL-E: This tool is capable of generating images from textual descriptions. For marketers, it can be used to create unique visuals, such as social media graphics, ad images, or illustrations for websites and blogs.
Codex: A model that helps with coding tasks. It can generate code for website development, app creation, and other programming-related needs, which could be beneficial for marketers building or managing their digital assets.
2. Jasper
Jasper (formerly Jarvis): A content creation platform that uses AI to generate high-quality copy for blog posts, social media captions, product descriptions, emails, and more. It’s particularly useful for marketers who need to scale their content production without compromising quality. Jasper is known for its ability to generate human-like, creative content with minimal input.
3. Writesonic
Writesonic: This AI-powered platform can generate a variety of content, including blogs, social media posts, Google ads, email marketing content, and product descriptions. It is designed to streamline content creation and boost productivity for marketers and content teams.
4. Copy.ai
Copy.ai: Another popular content generation tool that can create marketing copy for websites, ads, social media, email campaigns, and more. It’s ideal for marketers who want to produce engaging and persuasive content quickly, especially for digital ads and promotional materials.
5. Runway
Runway: An AI platform that allows users to generate creative content, including video, images, and text. It’s commonly used by marketers in the creative industry to produce unique visual and video content.
Runway leverages AI to automate aspects of video editing, including background removal, color correction, and visual effects.
6. Synthesia
Synthesia: An AI video generation platform that enables users to create videos with AI-generated avatars. Marketers can use this to produce professional-looking video content without needing expensive equipment or on-camera presenters. It’s particularly useful for creating training videos, explainer content, and personalised marketing messages at scale. Synthesia allows for easy script input, voiceover customisation, and multilingual support, making video production more accessible and efficient.