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Camden Consultancy Service (CCS) needed to create a corporate identity that would provide a platform from which to begin marketing to potential clients.
In addition, they needed to ensure that all staff were behind the marketing plans and would support an ongoing programme of activity.
This would include staff being involved in the business development process, which was going to be a major challenge to the team of professional engineers.
Their buy-in to the process would be critical to the success of any marketing.