About Us » Case Studies » Saracens
Eyes Wide Open were asked to provide additional input into the long term marketing strategy for the club, working with the different departments to ensure the club moved forward in all areas, ultimately building to an average attendance of 12,000.
We began working with Saracens early in 2005, undertaking a review of their core marketing activity together with the customer offering.
Our assessment was then used to further develop the core product, “the match day experience”, together with the way the club approached reaching its target audience.
Read more about how Eyes Wide Open have worked with Saracens.