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About Us » How We Work
At Eyes Wide Open, we dare to be different from other marketing consultancies. We believe that a marketing strategy must be specifically designed for your business, not merely a template which has been tried elsewhere.
No matter how it may look initially, no two companies are the same, no two products are the same, and no two groups of customers are the same. It’s this understanding that enables us to deliver a unique marketing plan for each of our clients, regardless of their size. We transform our clients' marketing, making it smarter, more effective and delivering better ROI.
We are often asked whether Business to Business (B2B) and Business to Consumer (B2C) marketing differ.
For us, the underlying principles are similar; it is about customer insight:
It’s not about what you want to tell your customers. These answers should form the basis of your marketing strategy, making it unique to your business.