News & Views

Behavioural Targeting - Big Potential or Big Brother?
From a marketer's viewpoint behavioural targeting is full of potential but does it run the risk of sending the customer running?
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Industry Bodies Attack Cameron's 'Policy on the Fly'
David Cameron's suggestion that the public should be able to complain about marketing that sexualises children via a specific mechanism has been met with uproar in the industry.
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Should We be Sentimental About our Brands? The Abbey Road Saga
We look at the announcement regarding Abbey Road Studio's sale in relation to branding.
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Do Marketers know best? Directors Bulletin
Our latest Directors Bulletin on whether marketers really know best especially when it comes to direct mail.
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Jack of all Trades, Master of None?
Can any one agency do it all or is the marketing industry similar to legal circles?
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