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We had a great time at our Christmas party last night. Thank you to the Lambert Arms for a lovely meal and to Ollie Hughes for his singing talents.
Following the success of their Hidden Orange Christmas Pudding, Waitrose will be hiding five tickets within Heston Blumenthal’s Christmas chocolates being sold in the store. Those who discover a ticket are invited to spend the day with the celebrity chef.
One of the more memorable adverts of 2013, Three are bring back their dancing pony to star in their festive advert which will run from today until December 24th.
This week Twitter annouced plans to fully integrate an advertising-style tool to their social media site. The TV Conversation tool will allow brands to promote tweets to users, discussing particular TV shows on Twitter, even if the brand has not paid for airtime on the actual television channel. Thus allowing brands to by-pass paying for expensive advertising slots on television channels and instead targeting their audiences digitally.
We in the EWO office are fans of Virgin Atlantic’s all singing, all dancing flight safety video, which has made the usually rather dull pre-flight five minute safety talk an exciting and engaging experience for passengers.
It was thought, not too long ago, that the future of online retail was F-commerce, M-commerce and T- commerce. Whilst sales through T- commerce and M-commerce (the purchase of products through tablets and smartphones) have soared, F-commerce (purchases on Facebook) have failed to take off in the same way. Reasons behind F-commerce failing to be a success could include privacy issues and concerns about payment security. However, a partnership with Amazon could be the step Facebook needs.
With the festive season fast approaching, competition is fierce between the big brands. Whatever message they are trying to get across, they all share the desire to make us feel warm, excited and happy, ultimately making us want to shop with them this Christmas.
Heineken have developed a sensational campaign geared around experiential marketing linking to their consumer’s senses. The Desperados brand screams cowboys and westerns, but Heineken moved away from that rationale to something very different.
We had our second team lunch of this year to raise money for our company charity, Mind.
In preparation for Children in Need next Friday, we're all going Bear faced in the office today! Are you?