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The truth doesn’t always hurt

Posted by Lindsey Durrant on 18 June 2013 | 0 Comments

It has been said lately that Marketers have lost credibility in the boardroom, this is disappointing in a time where marketing is key.

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Facebook has jumped on the hashtag bandwagon

Posted by Jade Bestley on 13 June 2013 | 0 Comments

The social media giant announced yesterday, plans to introduce clickable hashtags, making searching trending topics and conversations possible for its users. Users will be able to add hashtags to their posts, which when clicked, will bring up other posts using the same hashtag, allowing individuals to join in a conversation wider than their own network of friends. 

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Primark takes its first steps into the world of online retail...

Posted by Jade Bestley on 6 June 2013 | 0 Comments

High-street fashion chain Primark has announced this week that it is going to trial ecommerce through a partnership with successful online clothes company, Asos.

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Using content to build customer loyalty

Posted by Lindsey Durrant on 31 May 2013 | 0 Comments

Although content marketing is not a new concept, it is now more important than ever, especially as social media has changed the business landscape. Therefore, once you have established where your customers go for content and what they are looking for, it is then time to embrace your inner ‘publisher.’

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Integrated Marketing Communications

Posted by Owen Hughes on 23 May 2013 | 0 Comments

During a recent talk to a group of European marketing managers, it became clear that whilst they were all aware of the fact that digital channels were important, they were almost treating them as separate activity, not part of the marketing strategy for their business.

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News Bulletin: Is the world really your Oyster?

Posted by Eyes Wide Open on 22 May 2013 | 0 Comments

With Eyes Wide Open, LinkedIn and ITunes all celebrating 10 years in business in 2013, we thought that it would be interesting to look at how business should look to grow, but not lose who they really are and where they came from.When the growth cycle in business accelerates there are many items that businesses should consider but often fail to realise and notice.

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Back to its roots for the National Lottery

Posted by Kerri Leach on 17 May 2013 | 0 Comments

The National Lottery is set to increase the amount of marketing activity that details the good causes it funds, after admitting it needs to do more to improve understanding of how it uses some of the money earned from game sales.

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Will you be listening to music with Google?

Posted by Marc Birch on 16 May 2013 | 0 Comments

Google have just announced the imminent launch of their brand new music streaming service that they hope to rival Spotify, the industry leader. This paid subscription service allows you to stream from a vast library on any device putting millions of tracks at your fingertips.

However, after hearing the news I’ve had a couple of thoughts, including:

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Internet and TV worlds collide as YouTube launches pay-to-watch subscription channels

Posted by Lindsey Durrant on 10 May 2013 | 0 Comments

YouTube has launched a trial scheme for paid channels on its website. Under the trial, channels such as National Geographic Kids, Acorn, and Fix My Hog Premium, for Harley Davidson fans will charge subscriptions starting at 60p per month.

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Hidden Messages

Posted by Lindsey Durrant on 8 May 2013 | 0 Comments

Although we have all heard of lenticular images being used for low quality holograms and moving images in the past, we have never seen them used in adverts in order to display different messages to differing audiences.

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