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For the last week, Glasgow 2014’s sponsors have demonstrated that they’ve kept their eye on the ball, experiencing building success from their marketing via The Games. However, many big name brands are regretting not doing more to promote their company, as this sponsorship has proven to be so successful.
As a result of the upturn in the current economic climate, the UK’s largest advertisers are planning to increase their budgets for the seventh consecutive quarter. Marketing budgets are being weighted towards brand awareness and protecting market shares, in order to exploit the improved situation of sales.
The fundamental purpose of using a search engine is to receive useful, relevant and reliable information from the results of a search. However, with the accumulating popularity of employing SEO to improve websites search results, users often receive a site that has cheated, swindled and scammed its way to the top of the list.
It’s a few weeks since I had the excitement of getting out of the office for a day and visiting Marketing Week Live 2014 at London Olympia.
Today at the EWO offices, we had our July Mind lunch with a summer picnic/ BBQ theme.
Not too long ago we blogged about Thomson Holidays, who were creating the first ever crowd sourced wedding. Now it appears that many more brands are beginning to take on board the benefits of crowd sourced campaigns, with McDonalds being of particular focus this summer.
It’s not often an advert stands out nowadays, especially with everyone jumping on the ‘cute animal’ theme recently. Although 3 have been guilty of this in the past, we really like their new ‘Feel at home- we’re sorry’ advert, sympathising with all those ‘hot dog leg’ and ‘plane wing’ images that are appearing on all of our social media platforms over the summer holiday months. Emphasising the fact that this is due to their exceptional mobile coverage, the ‘national apology’ format of the advert really made us stop and pay attention to what they were trying to put across. Plus, who can’t relate to those ‘holiday selfies’ appearing on all social news feeds at the moment, (or admit to being a bit guilty of it themselves!).
On 25th May 2014 Lidl’s year on year sales were up by 22%, closely following Aldi, whose sales were also up year on year by 35%. It’s easy to assume that being a discounted supermarket, Lidl, and even Aldi, are only focused on price and not quality, because that’s what the economy is demanding, right? Wrong!
Social media giant, Facebook, is receiving plenty of criticism this week, as it was revealed in the press that it conducted a psychology experiment on nearly 700,000 users, without their knowledge or consent.
We had a great morning out at Eton Dorney last Friday, cheering on the EWO team as they embraced our healthy value and competed in the Marketing Association Relay Triathlon.