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With Eyes Wide Open, LinkedIn and ITunes all celebrating 10 years in business in 2013, we thought that it would be interesting to look at how business should look to grow, but not lose who they really are and where they came from.When the growth cycle in business accelerates there are many items that businesses should consider but often fail to realise and notice.
The National Lottery is set to increase the amount of marketing activity that details the good causes it funds, after admitting it needs to do more to improve understanding of how it uses some of the money earned from game sales.
Google have just announced the imminent launch of their brand new music streaming service that they hope to rival Spotify, the industry leader. This paid subscription service allows you to stream from a vast library on any device putting millions of tracks at your fingertips.
However, after hearing the news I’ve had a couple of thoughts, including:
YouTube has launched a trial scheme for paid channels on its website. Under the trial, channels such as National Geographic Kids, Acorn, and Fix My Hog Premium, for Harley Davidson fans will charge subscriptions starting at 60p per month.
Although we have all heard of lenticular images being used for low quality holograms and moving images in the past, we have never seen them used in adverts in order to display different messages to differing audiences.
Following on from our Twitter blog earlier in the week, the conclusion was that it is not the amount of followers you have, but the influence you have when it comes to social media. So I was surprised to read an article about people buying Twitter followers. Surely people don’t actually do that?
Influence on Twitter is not just about the amount of followers you have. It is more important that people are actually reading, engaging and sharing your Tweets. So, are your Tweets retweetable?
News stories and updates are now visible everywhere. You can get updates from all of your devices, radio, TV, smart phone and apps. This has increased the amount of brands and companies jumping on popular stories and enhancing their brand through ‘newsjacking.’
10 years ago, Eyes Wide Open had only just launched. Evolving and growing to a larger team, with clients of various sizes and in a range of sectors, we have a lot to celebrate. We are constantly evolving, as you can see below and this would be impossible without change. Progress without change is unachievable, a value we stick to.
Lists of the world’s top brands today will invariably feature Apple Inc., if not in poll position then certainly in the top ten. It meets all requirements of a successful brand: market defining products, innovative and modern designs, a unique in-store experience with excellent customer service, a simple, instantly recognisable logo, and well-executed advertising campaigns.