It has become as important a fixture in the calendar of NFL fans as it has for brands and marketeers. With a worldwide reach of 111 million in 2011, the opportunity to get your message to consumers in this positive mind-set is deemed priceless (well $3.5 million for a 30sec spot according to Bloomberg Business Week).
With Valentines Day rapidly approaching a hive of marketing activity around this hallmark calendar event is offering brands the chance to inject some creative oomph into their campaigns.
Innocent Smoothies have recently launched an idea offering would-be Casanova’s the chance to personalise their smoothies through a dedicated site with heart-felt messages, poems or whatever they fancy onto their bottles (appropriately titled ‘love labels’), these phrases include “it may or may not have an aphrodisiac”, "It's a gift from someone who'll set your groin on fire” and “Sip it and See”.
If you fancy having a go yourself click here.
This quirky bit of fun from Innocent highlights that sometimes using a personalised approach to marketing is often the best policy and what is needed to differentiate in the overcrowded marketplace. Offering the ‘human’ touch in this tech filled environment is worth far more to someone than a thousand e-mails ever would. So take time to consider this personal approach, especially at this love-filled time of the year.
Social media is a massive part of day to day life. People tweet about what they have had for lunch and you seem to know everything about everyone, even if you don’t really know them.
McDonalds have announced that they are to pull their recent social media activity as it has definitely been deep fried!
The fast food giant used Twitter’s hashtag platform to encourage customers to share positive stories about their McDonald’s experiences using the hashtag #McDStories. However, this backfired when critics, such as animal rights group PETA, started utilising the campaign to post negatively about the brand.
There is just something when a brand retains consistent characters and builds an ongoing story for its advertising campaigns. I’d put money on the fact that, somewhere along the line, you have been sucked into one such campaign at one time or another; whether it was the Nescafé Gold Blend couple in the 1980s, Renault’s Papa and Nicole in the 1990s or maybe even BT’s Adam and Jane over the past six years.
As many people return to work today, recovering from the shock of the alarm clock and experiencing withdrawal symptoms from afternoon naps and endless supplies of food, it’s time to look ahead for 2012 and what the year will bring.
As many people begin to wind down for the Christmas period, frantically working their way through email inboxes between festive bashes, it’s great to get an email which makes you smile over a quick break.
As Christmas is only 12 days away; we have all started to reflect on the last 12 months and consider the year ahead.
Last night saw the launch of ITV’s ‘Text Santa’ appeal.
Each year, when Halloween and Bonfire Night have passed and Christmas appears on the horizon, one of the most eagerly anticipated festive campaigns appears on our screens.
Eyes Wide Open is proud to support Brain Tumour UK, our chosen charity. Brain Tumour UK is the leading charity supporting those affected by brain tumours and their loved ones. The charity offers personalised support online, on the phone, through email and all-important support groups. Brain Tumour UK are also able to fund and undertake extensive scientific research to improve patients’ quality of life and treatment options as a result of the support they receive from the public and businesses alike.
We are extremely proud to support this dedicated charity who continue to raise awareness to change the lives of those affected by a brain tumour.
For more information on the charity, its activities and how you too can show your support, please visit www.braintumouruk.org.uk.
