It has been said lately that Marketers have lost credibility in the boardroom, this is disappointing in a time where marketing is key.
The social media giant announced yesterday, plans to introduce clickable hashtags, making searching trending topics and conversations possible for its users. Users will be able to add hashtags to their posts, which when clicked, will bring up other posts using the same hashtag, allowing individuals to join in a conversation wider than their own network of friends.
High-street fashion chain Primark has announced this week that it is going to trial ecommerce through a partnership with successful online clothes company, Asos.
Although content marketing is not a new concept, it is now more important than ever, especially as social media has changed the business landscape. Therefore, once you have established where your customers go for content and what they are looking for, it is then time to embrace your inner ‘publisher.’
During a recent talk to a group of European marketing managers, it became clear that whilst they were all aware of the fact that digital channels were important, they were almost treating them as separate activity, not part of the marketing strategy for their business.
With Eyes Wide Open, LinkedIn and ITunes all celebrating 10 years in business in 2013, we thought that it would be interesting to look at how business should look to grow, but not lose who they really are and where they came from.When the growth cycle in business accelerates there are many items that businesses should consider but often fail to realise and notice.
The National Lottery is set to increase the amount of marketing activity that details the good causes it funds, after admitting it needs to do more to improve understanding of how it uses some of the money earned from game sales.
Google have just announced the imminent launch of their brand new music streaming service that they hope to rival Spotify, the industry leader. This paid subscription service allows you to stream from a vast library on any device putting millions of tracks at your fingertips.
However, after hearing the news I’ve had a couple of thoughts, including:
YouTube has launched a trial scheme for paid channels on its website. Under the trial, channels such as National Geographic Kids, Acorn, and Fix My Hog Premium, for Harley Davidson fans will charge subscriptions starting at 60p per month.
Although we have all heard of lenticular images being used for low quality holograms and moving images in the past, we have never seen them used in adverts in order to display different messages to differing audiences.
Eyes Wide Open is proud to support Brain Tumour UK, our chosen charity. Brain Tumour UK is the leading charity supporting those affected by brain tumours and their loved ones. The charity offers personalised support online, on the phone, through email and all-important support groups. Brain Tumour UK are also able to fund and undertake extensive scientific research to improve patients’ quality of life and treatment options as a result of the support they receive from the public and businesses alike.
We are extremely proud to support this dedicated charity who continue to raise awareness to change the lives of those affected by a brain tumour.
For more information on the charity, its activities and how you too can show your support, please visit www.braintumouruk.org.uk.
