The Death of SEO?

Posted by Jenni Evans on 25 July 2014 | 0 Comments

The fundamental purpose of using a search engine is to receive useful, relevant and reliable information from the results of a search. However, with the accumulating popularity of employing SEO to improve websites search results, users often receive a site that has cheated, swindled and scammed its way to the top of the list.

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What kind of marketing leader do you want to be?

Posted by Jade Bestley on 23 July 2014 | 0 Comments

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It’s a few weeks since I had the excitement of getting out of the office for a day and visiting Marketing Week Live 2014 at London Olympia. 

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Summer's here!

Posted by Charlotte Flitney on 14 July 2014 | 0 Comments

Today at the EWO offices, we had our July Mind lunch with a summer picnic/ BBQ theme.

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McDonald's crowd 'sauced' project

Posted by Charlotte Flitney on 11 July 2014 | 0 Comments

Not too long ago we blogged about Thomson Holidays, who were creating the first ever crowd sourced wedding. Now it appears that many more brands are beginning to take on board the benefits of crowd sourced campaigns, with McDonalds being of particular focus this summer.

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Feel at home? We’re sorry!

Posted by Lindsey Durrant on 9 July 2014 | 0 Comments

It’s not often an advert stands out nowadays, especially with everyone jumping on the ‘cute animal’ theme recently. Although 3 have been guilty of this in the past, we really like their new ‘Feel at home- we’re sorry’ advert, sympathising with all those ‘hot dog leg’ and ‘plane wing’ images that are appearing on all of our social media platforms over the summer holiday months. Emphasising the fact that this is due to their exceptional mobile coverage, the ‘national apology’ format of the advert really made us stop and pay attention to what they were trying to put across. Plus, who can’t relate to those ‘holiday selfies’ appearing on all social news feeds at the moment, (or admit to being a bit guilty of it themselves!).

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Lidl's pledge to become more 'British'

Posted by Charlotte Flitney on 7 July 2014 | 0 Comments

On 25th May 2014 Lidl’s year on year sales were up by 22%, closely following Aldi, whose sales were also up year on year by 35%. It’s easy to assume that being a discounted supermarket, Lidl, and even Aldi, are only focused on price and not quality, because that’s what the economy is demanding, right? Wrong!

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Are early fears for Social Media becoming a reality?

Posted by Eyes Wide Open on 3 July 2014 | 0 Comments

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Social media giant, Facebook, is receiving plenty of criticism this week, as it was revealed in the press that it conducted a psychology experiment on nearly 700,000 users, without their knowledge or consent.

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Congratulations Team EWO!

Posted by Jade Bestley on 2 July 2014 | 0 Comments

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We had a great morning out at Eton Dorney last Friday, cheering on the EWO team as they embraced our healthy value and competed in the Marketing Association Relay Triathlon.

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Who's watching you on Social Media?

Posted by Eyes Wide Open on 25 June 2014 | 0 Comments

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Revealed in the BBC recently, it has come to light that the UK Government can legally intercept and monitor British use of social media sites such as Facebook and Google+, including web based email such as Yahoo and Hotmail; because these companies are based abroad.

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Nike or Adidas: who’s scoring the goals this World Cup?

Posted by Eyes Wide Open on 18 June 2014 | 0 Comments

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Google: Is it right to be forgotten?
Google has launched a ‘right to be forgotten’ service allowing Europeans to request that personal data is removed from online search results, following an EU ruling earlier this month.
The European Union Court of Justice said that links to ‘irrelevant’ and ‘outdated’ personal data should be erased from search results, if requested by the individuals in question. The ruling, which upheld the ‘right to be forgotten’ guidelines initially proposed in January 2012, was initially labelled by Google as ‘disappointing’. 
Now, the search engine giant has announced it is introducing a new form to make it easier for EU citizens to request the removal of personal data from its results, with Google assessing each request to balance privacy rights with public interest. Those making the requests will need to provide links to the material they want removed, the reason for their request and personal identification information, including country of origin and a photo. Google will face the challenge of having to ensure the identity of those requesting information removal, as they have said that they often receive fraudulent requests from people impersonating others. 
Should individuals be allowed to edit their history?
Wouldn’t that be brilliant? Those student pictures you’d rather forget, moments on Twitter or Facebook you regret sharing… with 40% of employers looking to social media before employing new staff, what the internet says about you is important. Images and posts, when viewed out of context, can reflect much more negatively than intended and do some serious reputation damage. 
On a more serious note, anti-domestic violence charity Women’s Aid has applauded the changes, believing that they will give survivors of domestic violence more control over their personal details online; currently information is readily available which can be distressing for those concerned, as well as allowing ex-partners to track down their victims. The charity does admit though, that a better way forward would be for victims not to be named in the first place – removing the ‘Google search’ issue from the equation. 
Critics of the EU’s ruling and this development from Google are shouting about censorship and freedom of information. Certainly, balancing the need for privacy against those criticisms is a challenge. But is it Google’s responsibility to solve the problem? The new request form shows the company’s willingness to try, but is it a feasible long-term solution? Will we see more problems, with fraudulent requests being missed? 
As a search engine, the role of Google is to display information which is, or has been, available on the wider web. Is it not, therefore, the responsibility of the initial information sources to remove personal references, rather than Google’s responsibility to adjust its filtering? At the end of the day, without removing the source, the personal data you want to hide will still be out there in the depths of the world wide web for those who want to find it. 
The question of public interest is an impossible one to answer. How can we, now, make an effective decision as to what will be relevant, or serve a public interest need in the future? The BBC explain: “It'll be harder, for example, to have a story from the 1990s about an arrest for assault removed if you're a politician than if you're a plumber.” But what if that plumber goes on to become a politician in ten years time – will that information ‘removal’ then be reversed? What could have been considered ‘outdated’ or ‘irrelevant’ information 100 years ago, in newspapers for example, is a mine of information for today’s historians. Should we be able to control how future generations see our history?
It seems that this new Google service poses more new questions than it does answers.  
Would you consider asking Google to remove personal data? What do you think this ruling means for the future of online information – is it a damaging obstacle to knowledge or a much needed way of protectingour privacy? 

Nike and Adidas are the two biggest and most well-known sports brands in the world and as such, have a well- established rivalry. With the world’s top footballers doing battle in Brazil at the moment, brand battles are taking place off the pitch as big names compete to win consumer loyalty off the back of the tournament and outsiders attempt to distract attention away from official sponsors of football, the teams and the tournament. Back in April we looked at Pepsi vs. FIFA sponsor Coca-Cola as they launched their World Cup campaigns… and now it’s time for the battle of the sports brands: Nike vs FIFA sponsor Adidas!

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