As we are only too aware, the cold weather snap that Europe has experienced in the last month to 6 weeks, has put us all out of sorts.
It has become as important a fixture in the calendar of NFL fans as it has for brands and marketeers. With a worldwide reach of 111 million in 2011, the opportunity to get your message to consumers in this positive mind-set is deemed priceless (well $3.5 million for a 30sec spot according to Bloomberg Business Week).
With Valentines Day rapidly approaching a hive of marketing activity around this hallmark calendar event is offering brands the chance to inject some creative oomph into their campaigns.