- Outsourced Marketing
- About Us
- News & Views
- Contact Us
With Dominos Pizza announcing that it took over £1million on orders via its mobile platforms in just one week, isn’t it about time we took notice of how consumers are digesting technology to communicate with their favourite brands.
Traditionally, marketers have used incentives to get people to purchase a product or service. Now similar tactics are being used to engage customers and allow them to spread the word online about the brands- helping drive their business growth.
With the Jubilee Celebrations and the London Olympics only a few months away, the current marketplace is rife with brands jumping on the ‘brand Britain’ bandwagon, making associations left right and centre, in the hope that this will lead to greater brand value in the eye of the consumer.
With this year’s Technology for Marketing & Advertising (TFM&A) being my very first such event, it was definitely an eye opening experience, and definitely blog worthy. So take a glimpse through my eyes, of which they were wide open :)