Posted by Eyes Wide Open on 30 January 2012 | 0 Comments

Social media is a massive part of day to day life. People tweet about what they have had for lunch and you seem to know everything about everyone, even if you don’t really know them.

At EWO Towers, we embrace social media, as we, of course, practice what we preach, but we have recently seen a significant shift with the use of Social Media for marketing campaigns and activity.

A report commissioned by Figaro ‘The Figaro Engagement Survey’, indicated that the majority of users are open to engaging with brands on social media, but they would like tangible returns from their investment. You need to give users something useful, something that they can’t get elsewhere.

A great example of this is a campaign from the Metropolitan Police that uses social media very cleverly and is targeted extremely well.

An interactive story running on Facebook, “who killed Deon?” was designed to raise awareness amongst young people of the Joint Enterprise Law. “If a person’s presence, knowledge or actions lead to a killing, they could be charged with murder under Joint Enterprise.” the Met explain.  Six different films track the involvement of six different characters in a young man’s death, each illustrating that you don’t have to have wielded the weapon to be charged.
This was smart, powerful and has educational content which allowed the Met police to engage with young people, through a medium in which they are familiar with.

We do not need to know what you have had for lunch or your social plans for the weekend, but well targeted campaigns and good benefits, can really set you aside from your competitors.

 Top Tips for Social Media for business:
-    Train your staff to use social media for business ,for example: Linked In, Facebook, Twitter
-    Target the activity
-    Get everyone involved
-    Make it count
-    Have fun with it, but make sure it does not turn into a social activity