Posted by Kat Trewern on 11 January 2012 | 0 Comments

There is just something when a brand retains consistent characters and builds an ongoing story for its advertising campaigns.  I’d put money on the fact that, somewhere along the line, you have been sucked into one such campaign at one time or another; whether it was the Nescafé Gold Blend couple in the 1980s, Renault’s Papa and Nicole in the 1990s or maybe even BT’s Adam and Jane over the past six years.

Adam and Jane first came to our screens six years ago (how time flies) and the British public has seen them change from a dating couple, to managing a long-distance relationship, to becoming engaged, getting married.  There was even a public vote as to whether they were expecting a baby.

But news has reached us that BT is leaving Adam and Jane behind, to focus on a group of students (one of which will be Jane’s son, Joe) in new sitcom style ads.  The change in characters allows BT to demonstrate the products and services it offers for a very different demographic whilst highlighting that perceptions of high prices are incorrect.

An interesting move for the telecoms company, but we can’t help thinking that we’ll miss our regular dose of Adam and Jane and their latest dilemma or development.  It seems that the loose ends of the Adam and Jane story haven’t been fully tied up, but with Joe continuing to feature in the ads and retaining some element of consistency; will they make a few guest appearances in the future?  

We hope so.