It has become as important a fixture in the calendar of NFL fans as it has for brands and marketeers. With a worldwide reach of 111 million in 2011, the opportunity to get your message to consumers in this positive mind-set is deemed priceless (well $3.5 million for a 30sec spot according to Bloomberg Business Week).
With ads this year ranging from the global juggernauts Coca Cola to Honda, it is seen as a barometer of the mood within marketing, not only in the American market, but globally. The calibre of ad spends shows that despite recessionary fears, business continues as usual.
This in mind, we all must remember that advertising on any scale is only one communication channel within the larger picture of the overall strategy, and that the key to success is developed from a culmination of planning and research. Without this in place, the big money one- off ads go from being priceless to worthless.
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Eyes Wide Open is proud to support Brain Tumour UK, our chosen charity. Brain Tumour UK is the leading charity supporting those affected by brain tumours and their loved ones. The charity offers personalised support online, on the phone, through email and all-important support groups. Brain Tumour UK are also able to fund and undertake extensive scientific research to improve patients’ quality of life and treatment options as a result of the support they receive from the public and businesses alike.
We are extremely proud to support this dedicated charity who continue to raise awareness to change the lives of those affected by a brain tumour.
For more information on the charity, its activities and how you too can show your support, please visit www.braintumouruk.org.uk.
