It has become as important a fixture in the calendar of NFL fans as it has for brands and marketeers. With a worldwide reach of 111 million in 2011, the opportunity to get your message to consumers in this positive mind-set is deemed priceless (well $3.5 million for a 30sec spot according to Bloomberg Business Week).
With Valentines Day rapidly approaching a hive of marketing activity around this hallmark calendar event is offering brands the chance to inject some creative oomph into their campaigns.
McDonalds have announced that they are to pull their recent social media activity as it has definitely been deep fried!
The fast food giant used Twitter’s hashtag platform to encourage customers to share positive stories about their McDonald’s experiences using the hashtag #McDStories. However, this backfired when critics, such as animal rights group PETA, started utilising the campaign to post negatively about the brand.
There is just something when a brand retains consistent characters and builds an ongoing story for its advertising campaigns. I’d put money on the fact that, somewhere along the line, you have been sucked into one such campaign at one time or another; whether it was the Nescafé Gold Blend couple in the 1980s, Renault’s Papa and Nicole in the 1990s or maybe even BT’s Adam and Jane over the past six years.
As Christmas is only 12 days away; we have all started to reflect on the last 12 months and consider the year ahead.
Last night saw the launch of ITV’s ‘Text Santa’ appeal.
With 90% of schools closing tomorrow due to teachers strike action, many parents have been caught out for child care, with many of them forced to take the day off to look after their children.
Recent research suggests that the percentage of people throwing away unopened direct mail has dropped and it seems that the channel could be about to resume its place in the marketing mix.
Many of us are familiar with the drive to work or station in the morning and evening. Many of us will turn on the radio as we are en route, listening to our favourite tracks or the latest news and commentary. Some, like me, flit between radio stations in those ‘boring’ parts when the music ends and the talking or ads start. But occasionally, something comes on the radio which can hold your attention and stop that immediate channel hopping that usual occurs.
With many of us trying to become more health conscious, eating our five a day and taking more exercise it is sometimes a shame that seasonality can get overlooked.
Eyes Wide Open is proud to support Brain Tumour UK, our chosen charity. Brain Tumour UK is the leading charity supporting those affected by brain tumours and their loved ones. The charity offers personalised support online, on the phone, through email and all-important support groups. Brain Tumour UK are also able to fund and undertake extensive scientific research to improve patients’ quality of life and treatment options as a result of the support they receive from the public and businesses alike.
We are extremely proud to support this dedicated charity who continue to raise awareness to change the lives of those affected by a brain tumour.
For more information on the charity, its activities and how you too can show your support, please visit www.braintumouruk.org.uk.
