With the festive season fast approaching and people working to deliver Christmas-focused campaigns and incentives, successful businesses are also looking towards 2012 and what the New Year will bring.
The way consumers shop has changed. It was always inevitable that when the recession hit the UK in 2008, that we would change our shopping habits, but it accelerated some trends which were already appearing.
With last week’s news that Lloyds Banking Group is overhauling its retail brand strategy, it seems that many businesses are looking to ensure that their strategy and processes are in the best shape for the future.