With less then 100 days to go until the Olympic Games in London, is the UK ready and are we even bothered?
With Dominos Pizza announcing that it took over £1million on orders via its mobile platforms in just one week, isn’t it about time we took notice of how consumers are digesting technology to communicate with their favourite brands.
Traditionally, marketers have used incentives to get people to purchase a product or service. Now similar tactics are being used to engage customers and allow them to spread the word online about the brands- helping drive their business growth.
With the Jubilee Celebrations and the London Olympics only a few months away, the current marketplace is rife with brands jumping on the ‘brand Britain’ bandwagon, making associations left right and centre, in the hope that this will lead to greater brand value in the eye of the consumer.
With this year’s Technology for Marketing & Advertising (TFM&A) being my very first such event, it was definitely an eye opening experience, and definitely blog worthy. So take a glimpse through my eyes, of which they were wide open :)
After visiting the TFM&A exhibition yesterday and sitting in a number of seminars, one seminar particularly stood out for me.
As we are only too aware, the cold weather snap that Europe has experienced in the last month to 6 weeks, has put us all out of sorts.
With 90% of schools closing tomorrow due to teachers strike action, many parents have been caught out for child care, with many of them forced to take the day off to look after their children.
We’ve just been reading that Kraft has developed a new tool to make sense of the sheer volume of data that a business operating on such a global scale can collect. Many businesses, from SMEs to multinational corporates, will have some sort of database so what makes Kraft’s new tool ‘news’?
Imagine you’re home alone on a Wednesday, working maybe. Or off sick. Or just having a day off. You hear the letterbox rattle. It’s bound to be one of three things:
Eyes Wide Open is proud to support Brain Tumour UK, our chosen charity. Brain Tumour UK is the leading charity supporting those affected by brain tumours and their loved ones. The charity offers personalised support online, on the phone, through email and all-important support groups. Brain Tumour UK are also able to fund and undertake extensive scientific research to improve patients’ quality of life and treatment options as a result of the support they receive from the public and businesses alike.
We are extremely proud to support this dedicated charity who continue to raise awareness to change the lives of those affected by a brain tumour.
For more information on the charity, its activities and how you too can show your support, please visit www.braintumouruk.org.uk.
