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All too often businesses use the different elements of marketing in isolation with no consideration for the companies overall strategy or other marketing elements. This ad hoc approach leads to inconsistencies and customers getting mixed messages resulting in a decrease in consumer confidence.
On Sunday 28th September, Rachel, Charlie and Lindsey represented Eyes Wide Open at the Highclere 10K race, sponsored by our client Gardner Leader.
Leading food and non-alcoholic beverage companies, including PepsiCo and Unilever, have all agreed to rein in their marketing towards children under the age of 12.
A lot of brands make the mistake of setting up social media accounts and then not utilising them. Many company social media pages get forgotten because of lacking regular, relevant content and failing to engage with their followers.
Facebook has changed its news feed algorithm to create better user engagement.