Blogs

The importance of integrated marketing

Posted by Lindsey Durrant on 22 October 2014 | 0 Comments

The Problem
All too often businesses use the different elements of marketing in isolation with no consideration for the companies overall strategy or other marketing elements. This ad hoc approach leads to inconsistencies and customers getting mixed messages resulting in a decrease in consumer confidence.

0 comments | Read the full post

Go Team EWO!

Posted by Charlotte Flitney on 3 October 2014 | 0 Comments

On Sunday 28th September, Rachel, Charlie and Lindsey represented Eyes Wide Open at the Highclere 10K race, sponsored by our client Gardner Leader.

0 comments | Read the full post

Big name brands to promote stricter marketing towards children!

Posted by Charlotte Flitney on 29 September 2014 | 0 Comments

Leading food and non-alcoholic beverage companies, including PepsiCo and Unilever, have all agreed to rein in their marketing towards children under the age of 12.

0 comments | Read the full post

How important is it to be responsive on social media?

Posted by Charlotte Flitney on 24 September 2014 | 0 Comments

A lot of brands make the mistake of setting up social media accounts and then not utilising them.  Many company social media pages get forgotten because of lacking regular, relevant content and failing to engage with their followers.  

0 comments | Read the full post