Blogs

The importance of integrated marketing

Posted by Lindsey Durrant on 22 October 2014 | 0 Comments

The Problem
All too often businesses use the different elements of marketing in isolation with no consideration for the companies overall strategy or other marketing elements. This ad hoc approach leads to inconsistencies and customers getting mixed messages resulting in a decrease in consumer confidence.

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Go Team EWO!

Posted by Charlotte Flitney on 3 October 2014 | 0 Comments

On Sunday 28th September, Rachel, Charlie and Lindsey represented Eyes Wide Open at the Highclere 10K race, sponsored by our client Gardner Leader.

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Big name brands to promote stricter marketing towards children!

Posted by Charlotte Flitney on 29 September 2014 | 0 Comments

Leading food and non-alcoholic beverage companies, including PepsiCo and Unilever, have all agreed to rein in their marketing towards children under the age of 12.

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How important is it to be responsive on social media?

Posted by Charlotte Flitney on 24 September 2014 | 0 Comments

A lot of brands make the mistake of setting up social media accounts and then not utilising them.  Many company social media pages get forgotten because of lacking regular, relevant content and failing to engage with their followers.  

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Has Facebook changed its algorithms for the better?

Posted by Charlotte Flitney on 22 September 2014 | 0 Comments

Facebook has changed its news feed algorithm to create better user engagement.

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Scotland votes ‘No’ to becoming independent

Posted by Charlotte Flitney on 19 September 2014 | 0 Comments

It was announced this morning that after yesterday’s polling, Scotland has voted ‘No’ to independence.

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Fashion Week: Topshop is embracing the ‘digital runway’

Posted by Charlotte Flitney on 17 September 2014 | 0 Comments

London Fashion Week kicked off on the 12th September and Topshop have gone that step further this year and are embracing the ‘digital runway’.

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Make A Wish: Oktoberfest

Posted by Charlotte Flitney on 15 September 2014 | 0 Comments

Today was our monthly team lunch in support of Make-A-Wish Foundation UK.

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Ikea’s ad is the most innovative of them all!

Posted by Charlotte Flitney on 10 September 2014 | 0 Comments

The latest television advertisement to get the EWO office talking is Ikea’s ‘BookBook’ advertisement, parodying Apple’s iPad ad.

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Nissan’s on the ball with Royal baby number two!

Posted by Charlotte Flitney on 8 September 2014 | 0 Comments

This morning it was announced that the Duke and Duchess of Cambridge, William and Kate, are expecting baby number two. Within 7 minutes of the announcement, Nissan had produced a related advertisement.

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