- Management Consultancy
- About Us
- News & Views
- Contact Us
Marks and Spencer are revamping their brand ahead of the Christmas season, bringing it back to basics with a unified front and one simple campaign message; ‘Only M&S’.
The phrase beacon technology has been used quite a lot recently, particularly in retail marketing news. The new technology uses pre-programmed information by retailers and transmits it to customers who have the brand’s app on their phone and their Bluetooth switched on.
The cinema is one of the few places left where brands can advertise to a captured audience. In quarter one of 2014, cinema ad spend saw a 0.4% year-on-year growth to £36.3 million, so it seems a logical choice for those brands wanting a dedicated audience for their ads.
The Premier League has warned fans not to post illegal footage ahead of the 2014 Premier League football season on social media.
Research has revealed that hundreds of police officers have been investigated for breaching social media guidelines. Freedom of Information requests by the Press Association found officers made racist comments online and asked crime victims to become Facebook friends. Of 828 cases in England and Wales from 2009 to February this year, 9% ended in resignation, dismissal or retirement.
From this month, Eyes Wide Open is proud to support Make-A-Wish Foundation UK, granting magical wishes to children and young people fighting life- threatening conditions.
Private Harry Styles wasn’t famous, but he should be remembered…
Proctor & Gamble are due to cut its current portfolio nearly in half in an attempt to refocus their long-term strategy. This news follows the 7,000 job cuts made in 2013 and we foresee this will not be taken lightly by many.
It appears that the six-second video social media platform, Vine, is set to be the next marketing platform.
Jaguar is set to make a move into the mid-size sports saloon market with their new Jaguar XE model.