- Marketing Services
- Marketing Planning
- EWO Consultancy
- About Us
- News & Views
- Contact Us
I read a great article this morning that breaks down some of the myths behind the big corporate brands and why their logos have been designed in the way they have.
There has been much said in the media this week about Apple, that they have reached their peak and that their popularity is waning with their competitors making huge steps to bring products to the market that are not just technically advanced but also aesthetically pleasing to users, something that is important to most people.
With the latest news out that Amazon is launching a one day promotion to its Prime members in an attempt to rival Black Friday, there is more to this story than first meets the eye. It is a theme that I have been talking about for many years, one that is now regularly discussed in marketing as well as business and technology circles, that of relationship management or CRM.
In a week that has been dominated by the terrible events in Tunisia and the economic woes of Greece, main stream and business media have been struggling for news stories, there’s a surprise.
Tim Berners Lee has recently stared in a spook video showing what the world would be like now if there was no internet. The one thing that struck me, is the immediacy of life would be lost. Before the internet, we used to plan, waiting for responses, not expecting everything to happen now. Since the internet, if we can’t get the result we want within a matter of minutes if not seconds, we get frustrated. Imagine not being able to connect to friends to play games, or not being able to Skype relatives abroad or do you shopping online…
I was reading an article written by the CEO of Fospha this morning in which he quite rightly explained that it is no longer acceptable to send our broad messages to a wide audience and expect a large take up. He then went on to explain that their latest analytic tools gather 1500 pieces of dynamic information each day as opposed to the current 15 static pieces tools like Google produce. This is all very impressive and certainly shouldn’t be overlooked.
Over the last few days there has been the normal smattering of media coverage about Google, email marketing and social media, how good it all is and how much it can add to your marketing. One observation is that at long last it seems the marketing world has woken up to the fact that all business activity has to have a tangible value and deliver an ROI, finally.
We talk to many clients about their brand, sometimes we are told “I want to change my brand, it is out of date” or “I saw this logo and thinks ours could be better”, in both these cases as well as almost every case the client needs to confirm what they want to achieve by changing or updating their brand.
It’s no secret that video is one of the most highly engaging mediums to use when aiming to engage with your followers. The power of video marketing has seen a huge increase, especially over the last year with over 70% of B2B and B2C companies choosing to invest large parts of their marketing budgets into generating video content. But are they doing it right?