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With all the current hype around Black Friday and everyone being bombarded with emails about the latest store offering, it is no wonder that some retailers, including Asda, are backing out citing shopper lethargy as the main reason.
Much of my work involves working with organisations to transform they way they operate, sometimes within the marketing function, sometimes the sales team, but always with those people who communicate with customers, prospects and other contacts. In other words everyone in the organisation.
I thought I would write a note on the back of a talk I gave this morning, which got me thinking. Being used to speaking at various events, both small and large, I don’t often get too nervous, a little, but then that is healthy and keeps me focused.
I read a great article this morning that breaks down some of the myths behind the big corporate brands and why their logos have been designed in the way they have.
There has been much said in the media this week about Apple, that they have reached their peak and that their popularity is waning with their competitors making huge steps to bring products to the market that are not just technically advanced but also aesthetically pleasing to users, something that is important to most people.
With the latest news out that Amazon is launching a one day promotion to its Prime members in an attempt to rival Black Friday, there is more to this story than first meets the eye. It is a theme that I have been talking about for many years, one that is now regularly discussed in marketing as well as business and technology circles, that of relationship management or CRM.
In a week that has been dominated by the terrible events in Tunisia and the economic woes of Greece, main stream and business media have been struggling for news stories, there’s a surprise.
Tim Berners Lee has recently stared in a spook video showing what the world would be like now if there was no internet. The one thing that struck me, is the immediacy of life would be lost. Before the internet, we used to plan, waiting for responses, not expecting everything to happen now. Since the internet, if we can’t get the result we want within a matter of minutes if not seconds, we get frustrated. Imagine not being able to connect to friends to play games, or not being able to Skype relatives abroad or do you shopping online…
I was reading an article written by the CEO of Fospha this morning in which he quite rightly explained that it is no longer acceptable to send our broad messages to a wide audience and expect a large take up. He then went on to explain that their latest analytic tools gather 1500 pieces of dynamic information each day as opposed to the current 15 static pieces tools like Google produce. This is all very impressive and certainly shouldn’t be overlooked.
Over the last few days there has been the normal smattering of media coverage about Google, email marketing and social media, how good it all is and how much it can add to your marketing. One observation is that at long last it seems the marketing world has woken up to the fact that all business activity has to have a tangible value and deliver an ROI, finally.