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I had to lead with this headline as it will take some beating.
Branding is more than just a way to market a business, a brand is essentially the memorable face of it. When a user identifies a problem, the first thing they will do is consult their memory. ”Has this problem occurred before, how did I resolve it, and who do I know that could fix this problem”. He in lies the main problem for most businesses today, they have not developed a strong enough constructed memory within the consumers' mind.
Agile management has long been associated with project management but over the past few years, more and more marketers have adopted the term to support an approach to marketing.
I feel that I am in somewhat of a time loop.
I received a great article from the CIM this morning, explaining the key issues that need to be addressed when re-branding an organisation, based on the global re-brand of RSM.
With the latest round of legislation surrounding data management and protection having just been announced by the EU, there is still some uncertainty about what the real impact will be.
Recent reports that Yahoo is looking to sell off its core desktop search services would seem to confirm that Google still has a strangle hold on internet search, one that does not look like being broken any time soon.
With all the current hype around Black Friday and everyone being bombarded with emails about the latest store offering, it is no wonder that some retailers, including Asda, are backing out citing shopper lethargy as the main reason.
Much of my work involves working with organisations to transform they way they operate, sometimes within the marketing function, sometimes the sales team, but always with those people who communicate with customers, prospects and other contacts. In other words everyone in the organisation.