Is LinkedIn turning into Facebook? Finding the professional balance
We have all noticed the shift lately. Scroll through your LinkedIn feed and you are just as likely to see a gym selfie or a holiday update as you are a market report. It has sparked a heated debate across the platform: has the world’s premier business network lost its way?
Our view is clear, LinkedIn is, and should remain, a business-first environment. It is the specific space where professional credibility is built and where industry leaders share genuine expertise. If this core value disappears, the platform loses the very thing that makes it unique and a vital tool for business and professional development.
The Danger of becoming another social media channel.
When the line between personal and professional blurs, brand authority can suffer. LinkedIn users generally log in to learn, network, or solve a business problem. If they are met with content that belongs on a private social channel, they may stop seeing the platform for what it is, a place to go to build networks and develop as a person and a business.
For brands and founders, consistency is key. Your content should reinforce why you are an expert in your field. If your feed becomes a diary of your personal life, your professional message will be diluted.
Why "People Buy From People" Still Matters
Despite our business-first approach, we know that a feed filled only with dry press releases and corporate white papers feels robotic. In the modern market, trust is the ultimate currency. To build that trust, you need to show the humans behind the brand.
Total anonymity is not the answer. People want to know who they are doing business with. They want to see your culture, your values, and your personality. The challenge is showing that side of yourself without turning your profile into a personal blog.
The "Professional Plus" Strategy
The secret to success in 2026 is the "Professional Plus" approach. This means your content is always anchored in professional value, but it is delivered with your personal views and values included.
Personal posts work brilliantly when they serve a business purpose. Consider these examples:
Sharing a personal hurdle? Link it to a lesson about leadership or resilience.
Posting a team photo? Use it to highlight your company culture or a successful collaboration.
Building a Community, not just a following
The goal is to be human without being over-familiar. By keeping your content focused on your expertise while allowing your personality to peek through, you do more than just gain followers. You build a loyal community of people who respect your work and relate to your journey. It is these people who will engage in your posts and comment, creating a good discussion and adding more value to your community.