Purpose-led marketing has been around for a long time, but recently it’s become increasingly relevant — especially in the media.

My journey with CSR (Corporate Social Responsibility) started nearly thirty years ago, when as a Direct Marketing Manager, I realised that telling people about the good things a business is doing in the community achieves far greater engagement than trying to “sell” to them.

When businesses start out, marketing is often a DIY effort. Social media updates are squeezed in between meetings, website edits are done after hours, and advertising campaigns are launched with trial-and-error guesswork – I’ve been there.

Sustainability and corporate social responsibility (CSR) are no longer optional. They are essential for businesses that want to build trust, attract customers, and stay competitive.

As GenAI continues to evolve, its impact on the marketing world will only grow, leading to more dynamic, efficient, and personalised marketing strategies.

In recent years, the rise of artificial intelligence (AI) has transformed industries across the globe, and one of the most exciting developments is the advent of Generative AI (GenAI).

Following on from my recent article on how to get the best from your marketing content, I thought it would be useful to provide a guide on what you need to consider when creating marketing content.

This might seem like a straightforward question, but it’s surprising how few people really understand what marketing content is and what is needed to create it.

Purpose-led marketing has been around for a long time, but recently it’s become increasingly relevant — especially in the media.

It is important to note that I am far from an AI expert, if anything, up to a couple of years ago I was a sceptic.

Purpose-led marketing has been around for a long time, but recently it’s become increasingly relevant — especially in the media.

2025 is here, and now is the time to make sure your plans for the year will deliver the results you need.